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“We were discussing the tournament and what we were trying to achieve, and how our message was about attracting a new audience,” Nelson says.
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The concept of free childcare came out of a conversation Nelson had with PORSE founders Rahul and Bhavini Doshii at a Phoenix football game. Watkins still holds the New Zealand record for the most ODI wickets, taking 92 across her 10-year international career. Some things have stayed the same, though. The journey New Zealand Cricket have been on to support the women’s game is massive, and Watkins credits their work alongside the associations for the progress made since she played. It left Watkins and her teammates feeling undervalued. The Central Hinds would be given leftover gear from the Stags men’s team, and would train in XL men’s shirts. Watkins remembers where the state of women’s cricket was in her playing days, starting at Central Districts when she was only 16. Obviously for people like Amy Satterthwaite recently, and who knows who else in the future.” “So recognising that, drawing something up and seeing what happened overseas and in other sports to make it work, it was a game changer. “That’s clearly a pathway a lot of women want to take, having a family,” says Watkins. In 2011, as Watkins finished playing, the New Zealand Cricket Players Association started working with the women’s teams, a change that has gone on to benefit many White Ferns players. New Zealand batter Aimee Watkins connects against Australia during a T20 match in Nelson in 2010. It’s part of a bigger plan by Andrea Nelson, the CEO of CWC22, to make this cricket tournament family-friendly and different from other world sporting events. The novel pop-up childcare idea comes out of a collaboration between the CWC22 organising team and in-home education provider PORSE. But it’s great to have families all at the ground.” The kids can be involved or not - they can watch or sit there and do colouring-in with someone else. “Cricket is for everyone, families are welcome. “Even just at local games at Pukekura Park in New Plymouth, I’ve thought ‘Oh I can’t really take them along’ because even a T20 is still four hours, where you’ve got to entertain them. “Absolutely 100 percent it’s something that I would have liked to have had available in my day,” says Watkins, who now has two daughters aged eight and six. The travelling Satterthwaites: Amy Satterthwaite and Lea Tahuhu with baby Grace in 2020.Īnd in another innovation for the game, at all 31 games of the upcoming ICC Women’s Cricket World Cup, being played throughout the country in March and April, there will be free childcare for every family who walks in the gate.